Wednesday, June 24, 2009

Sum-Bo-Shine featured in "Start Your Own Green Business" Book

Once again, we are honored to be featured in print. "Start Your Own Green Business," published by Entrepreneur Press and written by Rich Mintzer, 2009. Mr. Mintzer interviewed 22 "green" entrepreneurs for his latest book. Sum-Bo-Shine made the cut along with some pretty big hitters, Newman's Own Organics, Seventh Generation, Pangea Organics and Patagonia just to name a few.

"Everything starts with a passion, a vision, or a desire, which is basically what I had," says Carolyn Deal, who, following 10 years as a nurse and more than 20 years in the health care field, opened her own organic baby care product business. Passionate about sustainability, healthcare, and children, it was the perfect ideal for a grandmother who wanted to launch a business. Working with a FDA-registered lab to formulate and create the actual products, Carolyn built up a line of nine products including baby lotion, diaper ointment, shampoos, and bodywash all made with natural ingredients. Within a year of starting her green business, named for her three children, Summer, Rainbow, and Sunshine (and no, she's not from Southern California) the business had already garnered awards for green products and been written up in Mothering, Wellness and other magazines. Sum-Bo-Shine is not only about healthy, natural products for babies, and new moms, but is also very much aware of packaging. The company not only ships products in recyclable packages, but has a website that allows you to request an envelope in which you can return the empty plastic bottles and they will recycle them for you. Now that's a passion and commitment to the earth all rolled up into one successful new business."Rich Mintzer, "Start Your Own Green Business" Entrepreneur Press, 2009

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